JB Elliot

Jenny Kaiser Founder + Owner, Mama, Wife, Fashion Guru, and the Very Definition of "Midwest Nice" A longtime lover of fashion and retail, Jenny is the founder and owner of JB Elliot. After owning boutiques in South Dakota and Minnesota, Jenny opened a fresh concept, JB Elliot—a nod to her son’s name—in Fort Collins, Colorado in 2018. Originally from North Dakota, Jenny is “midwest nice” through and through. She loves getting to know customers on a personal level and creating genuine connections and friendships with the women that come into the store. JB Elliot is a community-driven women's clothing boutique specializing in classic and contemporary style and elevated, everyday fashion, committed to always bringing you the latest trends and the most unique styles that blend quality, comfort, and style.